Designing for outcome and effect.
Work that’s designed to work.

In my world, great creative work isn’t just about making waves; it’s about strategically hitting the right notes and achieving desired outcomes.
Before I dive into groundbreaking ideas, I make sure my creative process is not just imaginative but also strategically sound and well thought-out.
It’s not just about being flashy; it’s about crafting solutions that answer real business problems, getting stakeholders to align and support a direction, and resonate with the authentic truths an organisation holds dear.
And hey, if we win the odd award along the way, all the better.
Here in our work portfolio, you'll find a blend of creativity that doesn’t just captivate but also strategically addresses the challenges and values that matter most to people I have worked with.

New Zealand Rugby
When there’s more than national pride at stake.
Strategy
Art Direction
Concept Creation
Brand Signature
Packaging Design

Fire and Emergency New Zealand
Making volunteering vital.
Art Direction
Creative Direction
Concept Creation
Stakeholder Engagement
Visual Identity

Ministry of Education
How gentle ripples created a massive impact.
Visual Identity
Art Direction
Brand Signature
Communications
Scriptwriting

Opus Engineering Consultants
When values differentiate more than capability.
Art Direction
Brand Signature
Brand Story
Communications
Concept Creation

DNA Design for The Woolstore Limited
Giving a community wharekai a special kind of kaupapa.
Brand Signature
Visual Identity
Art Direction
Brand Story
Detailed Design

VX Sport
Measuring the things that count.
Digital Design
Art Direction
Concept Creation
Creative Direction
Detailed Design

Incafé Coffee Limited
Channelling the spirit of the Incas.
Brand Signature
Brand Story
Creative Direction
Packaging Design
Strategy

Little Island Creamery
When what’s in it is just as important as where it’s from.
Art Direction
Concept Creation
Creative Direction
Packaging Design
Detailed Design

Shoe Co Ltd
Creating the perfect fit for the planet.
Brand Signature
Brand Strategy
Communications
Creative Direction
Detailed Design

My Race Lab
Giving race drivers a winning advantage.
Brand Signature
Brand Story
Creative Direction
Visual Identity
Copywriting

South Pacific Gourmet Foods
When craft is at the heart of all you do.
Art Direction
Brand Signature
Communications
Copywriting
Creative Direction

AskYourTeam
If you believe, you’re more likely to achieve.
Art Direction
Brand Signature
Brand Story
Communications
Concept Creation

Ngā Rauru Kītahi
Good for you, good for them too.
Brand Strategy
Naming
Visual Identity
Brand Story
Packaging Design

Trilogy Natural Products
Spick and span, soft and smooth.
Brand Signature
Brand Strategy
Concept Creation
Packaging Design
Copywriting

Grin Natural Products
Giving natural oral care more than just a sticky name.
Brand Signature
Creative Direction
Packaging Design
Stakeholder Engagement
Strategy

DNA Design for the Bidwill Family
Contemporising the splendour of a golden age.
Brand Signature
Concept Creation
Creative Direction
Visual Identity
Detailed Design

The Armoury Studio
Choosing the right weapons.
Brand Strategy
Visual Identity
Brand Signature
Brand Story
Social Media

Maverick Marine
Giving a nod to the weekend warriors.
Brand Signature
Brand Strategy
Concept Creation
Detailed Design
Signage

Southern Cross Tavern
Turning a sleezy boozer into a shining star.
Brand Signature
Communications
Creative Direction
Detailed Design
Signage

Provenance Creative
Finding new ways to get in touch with yourself.
Art Direction
Communications
Concept Creation
Photography
Retouching

Flight Coffee
Dropping bombs and bolts from the blue.
Brand Signature
Visual Identity
Communications
Copywriting
Packaging Design

Provenance Creative – GenAI Experiments
A journey down the very uncanny valley.
Art Direction
Concept Creation
Creative Direction
Gen AI