Designing for outcome and effect.

Work that’s designed to work.

In my world, great creative work isn’t just about making waves; it’s about strategically hitting the right notes and achieving desired outcomes.

Before I dive into groundbreaking ideas, I make sure my creative process is not just imaginative but also strategically sound and well thought-out.

It’s not just about being flashy; it’s about crafting solutions that answer real business problems, getting stakeholders to align and support a direction, and resonate with the authentic truths an organisation holds dear.

And hey, if we win the odd award along the way, all the better.

Here in our work portfolio, you'll find a blend of creativity that doesn’t just captivate but also strategically addresses the challenges and values that matter most to people I have worked with.

Project categories:

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New Zealand Rugby

When there’s more than national pride at stake.

Strategy

Art Direction

Concept Creation

Brand Signature

Packaging Design

Fire and Emergency New Zealand

Making volunteering vital.

Art Direction

Creative Direction

Concept Creation

Stakeholder Engagement

Visual Identity

InternetNZ

Connecting all the dots.

Brand Signature

Brand Strategy

Brand Story

Copywriting

Art Direction

Ministry of Education

How gentle ripples created a massive impact.

Visual Identity

Art Direction

Brand Signature

Communications

Scriptwriting

Opus Engineering Consultants

When values differentiate more than capability.

Art Direction

Brand Signature

Brand Story

Communications

Concept Creation

DNA Design for The Woolstore Limited

Giving a community wharekai a special kind of kaupapa.

Brand Signature

Visual Identity

Art Direction

Brand Story

Detailed Design

VX Sport

Measuring the things that count.

Digital Design

Art Direction

Concept Creation

Creative Direction

Detailed Design

Incafé Coffee Limited

Channelling the spirit of the Incas.

Brand Signature

Brand Story

Creative Direction

Packaging Design

Strategy

Little Island Creamery

When what’s in it is just as important as where it’s from.

Art Direction

Concept Creation

Creative Direction

Packaging Design

Detailed Design

Shoe Co Ltd

Creating the perfect fit for the planet.

Brand Signature

Brand Strategy

Communications

Creative Direction

Detailed Design

My Race Lab

Giving race drivers a winning advantage.

Brand Signature

Brand Story

Creative Direction

Visual Identity

Copywriting

South Pacific Gourmet Foods

When craft is at the heart of all you do.

Art Direction

Brand Signature

Communications

Copywriting

Creative Direction

AskYourTeam

If you believe, you’re more likely to achieve.

Art Direction

Brand Signature

Brand Story

Communications

Concept Creation

Ngā Rauru Kītahi

Good for you, good for them too.

Brand Strategy

Naming

Visual Identity

Brand Story

Packaging Design

Trilogy Natural Products

Spick and span, soft and smooth.

Brand Signature

Brand Strategy

Concept Creation

Packaging Design

Copywriting

Grin Natural Products

Giving natural oral care more than just a sticky name.

Brand Signature

Creative Direction

Packaging Design

Stakeholder Engagement

Strategy

DNA Design for the Bidwill Family

Contemporising the splendour of a golden age.

Brand Signature

Concept Creation

Creative Direction

Visual Identity

Detailed Design

The Armoury Studio

Choosing the right weapons.

Brand Strategy

Visual Identity

Brand Signature

Brand Story

Social Media

Maverick Marine

Giving a nod to the weekend warriors.

Brand Signature

Brand Strategy

Concept Creation

Detailed Design

Signage

Southern Cross Tavern

Turning a sleezy boozer into a shining star.

Brand Signature

Communications

Creative Direction

Detailed Design

Signage

Provenance Creative

Finding new ways to get in touch with yourself.

Art Direction

Communications

Concept Creation

Photography

Retouching

Flight Coffee

Dropping bombs and bolts from the blue.

Brand Signature

Visual Identity

Communications

Copywriting

Packaging Design

Provenance Creative – GenAI Experiments

A journey down the very uncanny valley.

Art Direction

Concept Creation

Creative Direction

Gen AI