If you believe, you’re more likely to achieve.

AskYourTeam is a New Zealand-based technology company that empowers organisations to harness the power of their people. Their platform provides data-driven insights to foster a culture of engagement, transparency, and continuous improvement. By listening to the voices of employees and stakeholders, AskYourTeam helps organisations make informed decisions that drive positive change.

I was tasked with revitalising AskYourTeam’s brand signature and messaging to create a more human-centred and engaging brand.

To achieve this, I updated the visual identity to better reflect the brand’s personality. As a SaaS based product, it was really important to them that people were at the heart of all they did.

I developed a compelling brand story that emphasised the human impact of AskYourTeam’s solutions. I helped craft more evocative messaging that resonated with the target audience of HR professionals, executives, and employees.

Finally, I designed a range of marketing materials, including presentations, brochures, and website content, to effectively communicate the brand’s value proposition.

As a result, a more coherent design system was put in place, they finally had clearer propositions to work with and storytelling that had a better sense of people being at the heart of all they did.

The new brand platform, framework and messaging have helped to increase their brand awareness, attract new customers, and drive business growth.