I love exploring words. I love how language can be turned, and new meaning derived from fresh context. A while back I was concepting for a job and various words were drifting together. I was fascinated by the interplay you could bring to bear by putting non-associated words into new juxtapositions.

As I explored further, it seemed the possibilities became endless. The state of meaning between the two words seemed to some kind of limbo. A state that when you applied both words together seemed meaningless or impossible.

Its not so much as finding polar opposites as finding words that would never ordinarily correlate.

I then wanted to explore typographic stress using two different fonts with quite different character. Each of the words was then assigned one of the fonts to work in, based on the mode of the word itself, and which font it better suited.

One day this project might drive me to a much larger scale exhibition. One day.